Podcasts | BDC Partners

Tell Us Your F‘ing Story

Podcasts

Tell Us Your F’ing Story is a frank conversation with the CEOs, Founders and franchise industry specialists behind some of the best-loved franchises in Australia. Hosts Bruce McFarlane and Jon Sully uncover the people behind the brands, their backgrounds, what drives them to succeed, and the gritty truth behind leading a successful franchise business. No veneer, no BS – just franchising pros, telling us how it really is.

Scroll through the list of Podcasts hosted by Bruce McFarlane & Jon Sully

Why PRP Chose Franchising to Scale the Business: Greg Sugars OAM

Why PRP Chose Franchising to Scale the ...

In this episode of the BDC Partners podcast, Bruce McFarlane and Dave Lindsay sit down with Greg Sugars OAM, CEO o...

00:47:37

August 27, 2026

Luke Woods: The Real Benefits of Offshore Bookkeeping & Accounting

Luke Woods: The Real Benefits of Offsho...

Luke Woods, founder of Books 365, explains how offshoring accounting and bookkeeping to the Philippines has improv...

00:24:58

July 21, 2026

Leading AMC Commercial Cleaning: Kristie Coade Success Story

Leading AMC Commercial Cleaning: Kristi...

In this episode of the BDC Partners Podcast, Kristie Coade, CEO of AMC Commercial Cleaning, shares her inspiring j...

00:55:40

June 22, 2026

66. What Happens to Your Business If You Die?

66. What Happens to Your Business If Yo...

In this episode of Tell Us Your F’ing Story, Bruce McFarlane interviews Alexia White about estate planning for b...

00:26:33

May 26, 2026

65. From Tech to HR: Damien Gooden Journey to Building HR Central

65. From Tech to HR: Damien Gooden Jou...

In this episode of Tell Us Your F’ing Story, Damian Gooden, CEO of HR Central, shares his journey from country V...

00:56:39

April 28, 2026

64. The Real Cost of Franchise Growth: David Lindsay

64. The Real Cost of Franchise Growth: ...

In Episode 64 of Tell Us Your F’ing Story, David Lindsay speaks with Bruce McFarland about how investment is ...

00:23:43

March 18, 2026

The Hidden Billion-Dollar Industry You’ve Never Thought About: Sarah Allen’s Story

n Episode 63 of Tell Us Your F’ing Story, Bruce McFarlane and John Sully speak with Sarah Allen, co-founder of A...

00:58:10

February 17, 2026

The Hard Way to Success: Marty Wilson & Fresh Front

The Hard Way to Success: Marty Wilson &...

In Episode 62 of the Tell Us Your F’ing Story podcast by BDC Partners, Marty Wilson, Founder of Fresh Front, sha...

00:56:01

January 26, 2026

A look back at Emerging Giants Day 2025

A look back at Emerging Giants Day 2025

A night full of energy, big ideas, and bold entrepreneurs. Each team presented exciting ideas to the judges and au...

00:04:12

December 09, 2025

61. Brooke Rodger on Brand Trust, Franc...

In Episode 61 Brooke Rodger joins Bruce MacFarlane and John Sully to unpack a career built across retail, media an...

01:06:24

November 10, 2025

60. Gary Harley on Building Kieser Australia and the Realities of Franchising

60. Gary Harley on Building Kieser Aust...

Tell Us Your F’ing Story: Gary Harley on Building Kieser Australia and the Realities of FranchisingIn this episo...

00:59:23

October 28, 2025

59. Linda Sultmann on Reinvention, Franchising and the Power of Systems

59. Linda Sultmann on Reinvention, Fran...

Bruce McFarlane and Jon Sully talk with Linda Sultmann, General Manager of SIGNWAVE Australia (FASTSIGNS), a forme...

00:50:31

October 14, 2025

58: Building trust, buying small and compounding returns with Anya Haywood and Adrian Warner

58: Building trust, buying small and co...

In episode 58, Bruce talks with Anya Haywood and Adrian Warner about the power of listening, the value in winning ...

01:17:24

September 30, 2025

57. Avoiding Franchise Resale Mistakes: Expert Advice for Franchisors with Jane Garber Rosenzweig

57. Avoiding Franchise Resale Mistakes:...

In episode 57 of the Tell Us Your F’ing Story podcast by BDC Partners, Jane Garber Rosenzweig discusses franchis...

00:25:19

September 02, 2025

56. Inside World Gym: Hilarie Legg on Fitness, Franchising & Growth

56. Inside World Gym: Hilarie Legg on F...

In episode 56 of the Tell Us Your F’ing Story podcast by BDC Partners, Hilarie Legg, Franchise Operations Manage...

00:56:56

August 19, 2025

55. Leading Through Change: Tom Elliott on Franchise Growth & Resilience

55. Leading Through Change: Tom Elliott...

In episode 55 of the Tell Us Your F’ing Story podcast by BDC Partners, Tom Elliott, CEO of Hog’s Breath Cafe, ...

00:53:55

August 05, 2025

54. Scaling Success: Peter Bailey’s Multi-Industry Franchise Experience

54. Scaling Success: Peter Bailey’s M...

In episode 54 of the Tell Us Your F’ing Story podcast by BDC Partners, Peter Bailey shares his extensive franchi...

00:57:15

July 22, 2025

53. Evolving the Franchise Model: Insights from FCA Chairman "Richard Thame"

53. Evolving the Franchise Model: Insig...

In episode 53 of the Tell Us Your F’ing Story podcast by BDC Partners, Richard Thame, experienced franchise lead...

01:01:00

July 10, 2025

52. Leadership in Franchising: Key Lessons from FCA CEO "Jay Westbury"

52. Leadership in Franchising: Key Less...

In episode 52 of Tell Us Your F’ing Story podcast by BDC Partners, Jay Westbury, the experienced CEO of the Fran...

00:38:20

June 11, 2025

51. Behind the Scenes of Bubba Pizza: Challenges & Triumphs of Franchise Life

51. Behind the Scenes of Bubba Pizza: C...

In Episode 51 of Tell Us Your F’ing Story features Damian and Joshua Hopper, brothers and co-owners of Bubba Piz...

00:41:07

May 27, 2025

50. From Retail to Franchise Leadership: Jamie Keyzer Journey with Floorworld

50. From Retail to Franchise Leadership...

In episode 50 of Tell Us Your F’ing Story, Jamie Keyzer, CEO of Floorworld, shares his journey from growing up i...

00:56:44

May 13, 2025

49. From Sales to CEO: Stuart Harley's Journey with ComputerXplorers UK

49. From Sales to CEO: Stuart Harley's ...

In episode 49 of Tell Us Your F’ing Story, Stuart Harley, CEO of ComputerXplorers UK, shares his journey from gr...

00:39:01

April 30, 2025

48. From Cake Shops to Capital: Jon Sully’s Path from Franchisee to Investor

48. From Cake Shops to Capital: Jon Sul...

In episode 48 of Tell Us Your F’ing Story, we speak with Jon Sully, CEO of BDC Investments, shares his journey i...

00:20:51

April 15, 2025

47. From Farm Life to Franchise Success | David Christie, Bakers Delight

47. From Farm Life to Franchise Success...

In episode 47 of Tell Us Your F’ing Story, we speak with David Christie, Co CEO of Bakers Delight, one of the gr...

00:57:02

April 02, 2025

46. Is Marketing Underfunded? Tracey Cooper, CEO of Dokio

46. Is Marketing Underfunded? Tracey Co...

In the latest episode of TUYFS, we sit down with Tracy Cooper, CEO of Dokio, a groundbreaking communications marke...

00:30:59

March 20, 2025

45. From Music Sensation to COO | Michelle Price, InXpress

45. From Music Sensation to COO | Miche...

In the latest episode of TUYFS, we sit down with Michelle Price, Chief Commercial Officer at InXpress. Michelle sh...

00:53:15

March 05, 2025

44. From Selling Fruit to Becoming a Master Franchise | Claire Wilson, The Alternative Board

44. From Selling Fruit to Becoming a Ma...

In the latest episode of TUYFS, we speak with Claire Wilson, CEO of The Alternative Board. From an early age, sell...

00:55:09

February 20, 2025

43. From Pizza Delivery to CEO | Matthew Marshall Retail Food Group

43. From Pizza Delivery to CEO | Matthe...

In episode 43 of TUYFS, join hosts Bruce McFarlane and Jon Sully as they chat with Matthew Marshall from Retail Fo...

00:47:14

February 04, 2025

42. From driving VW buses to manufacturing Acai bowls | Dean LightFoot, Nautical Bowls

42. From driving VW buses to manufactur...

In episode 41 of TUYFS, join hosts Bruce McFarlane and Jon Sully as they chat with Dean Lightfoot from Nautical Bo...

00:46:37

December 05, 2024

41. Retail Property: What’s Changing and How Can You Stay Ahead?

41. Retail Property: What’s Changing ...

In episode 41, we dive into the dynamic world of retail property with insights from Keith Doyle and Vaughn McGuinn...

00:34:54

November 21, 2024

40. Building a Franchise Empire: The Journey Behind Blue Wheelers' Founders

40. Building a Franchise Empire: The Jo...

In episode 40 of TUYFS, join hosts Bruce McFarlane and Jon Sully as they chat with Martin and Janie Rose from Blue...

01:00:03

November 05, 2024

39. The Secrets Behind Ben's 98.9% Member Retention Rate of Listen to Your Body

39. The Secrets Behind Ben's 98.9% Memb...

In episode 39 of TUYFS, join hosts Bruce McFarlane and Jon Sully as they chat with Ben Fletcher, founder of Listen...

00:50:35

October 23, 2024

38. How David Stafford Transformed 24 Stores into a 120+ Franchise Empire

38. How David Stafford Transformed 24 S...

In episode 38 of TUYFS, Bruce McFarlane, CEO of BDC Partners, and Jon Sully, Managing Director of BDC Investments,...

00:30:52

October 09, 2024

37. From Soccer Passion to Business Success | Steve Martin of Kelly Sports

37. From Soccer Passion to Business Suc...

Join us for an inspiring chat with Steve Martin of Kelly Sport! Discover how his early soccer dreams and dedicatio...

00:43:23

September 24, 2024

36. What does AI mean for your business?

36. What does AI mean for your business...

This week, we sit down with Carlo Santoro from RetailCare, a valued member of the BDC Collective. He shares insigh...

00:27:41

September 11, 2024

35. David Milne, Co-Founder of Concept Eight

35. David Milne, Co-Founder of Concept ...

In episode 35 of TUYFS, Bruce McFarlane, CEO of BDC Partners, and Jon Sully, Managing Director of BDC Investments,...

01:01:51

August 28, 2024

34. | Matt Fitton and Amber Biesse | Founders of Nurse Next Door

34. | Matt Fitton and Amber Biesse | Fo...

In Episode 34, we just sat back and soaked it all in from our conversation with Matt Fitton and Amber Biesse of Nu...

01:04:35

August 14, 2024

33. Interviews with heads of Franchise Systems at the NFC24: Stacey Gilbert, Snap-on Tools

33. Interviews with heads of Franchise ...

In episode 33 of TUYFS, Bruce McFarlane CEO of BDC Partners and Jon Sully, Managing Director of BDC Investments sa...

00:16:22

July 11, 2024

32. Interviews with heads of Franchise Systems at the NFC24: Joseph Kim, DAEGEE

32. Interviews with heads of Franchise ...

In episode 32 of TUYFS, Bruce McFarlane CEO of BDC Partners and Carlo G Santoro, Founder of RetailCare sat down at...

00:14:34

July 01, 2024

31. Interviews with heads of Franchise Systems at the NFC24: Jeremy Dyer, Total Fit-Outs

31. Interviews with heads of Franchise ...

In episode 31 of TUYFS, Bruce McFarlane CEO of BDC Partners and Carlo G Santoro, Founder of RetailCare sat down at...

00:11:57

June 26, 2024

30. Interviews with heads of Franchise Systems at the NFC24: Brendan Green, Hire a Hubby

30. Interviews with heads of Franchise ...

"I think there is more positive than negative to talk about..." In episode 30 of TUYFS, Bruce McFarlane...

00:15:43

June 26, 2024

29. Interviews with heads of Franchise Systems at the NFC24: Jeremy Hassell, City Cave

29. Interviews with heads of Franchise ...

In episode 29 of TUYFS, Bruce McFarlane CEO of BDC Partners and Carlo G. Santoro, Founder of RetailCare sat down a...

00:14:38

June 21, 2024

28. Interviews with heads of Franchise Systems at the NFC24: Sonia Schwabsky, CEO Kwik Kopy

28. Interviews with heads of Franchise ...

In episode 28 of TUYFS, Bruce McFarlane CEO of BDC Partners and Jon Sully, Managing Director of BDC Investments sa...

00:14:01

June 19, 2024

27. Interviews at the NFC24: Richard Thame, CouriersPlease

27. Interviews at the NFC24: Richard Th...

In episode 27 of TUYFS, Bruce McFarlane CEO of BDC Partners and Jon Sully, Managing Director of BDC Investments sa...

00:12:40

June 18, 2024

26. Interviews at the NFC24: Anthony Grice, Clark Rubber

26. Interviews at the NFC24: Anthony Gr...

In episode 26 of TUYFS, Bruce McFarlane CEO of BDC Partners and Jon Sully, Managing Director of BDC Investments sa...

00:10:12

June 12, 2024

25. Interviews at the NFC24: Marcel Lal, InXpress

25. Interviews at the NFC24: Marcel Lal...

In episode 25 of TUYFS, Bruce McFarlane CEO of BDC Partners and Jon Sully, Managing Director of BDC Investments sa...

00:11:03

June 10, 2024

24. Interviews at the NFC24: William and Liam Flew, Kitset Assembly

24. Interviews at the NFC24: William an...

In episode 24 of TUYFS, Bruce McFarlane CEO of BDC Partners and Jon Sully, Managing Director of BDC Investments sa...

00:12:01

June 06, 2024

23. Interviews at the NFC24: Warren Ballantyne, Gutter-Vac

23. Interviews at the NFC24: Warren Bal...

In episode 23 of TUYFS, Bruce McFarlane CEO of BDC Partners and Jon Sully, Managing Director of BDC Investments sa...

00:16:58

June 04, 2024

22. Interviews at the NFC24: Stuart Harley, Computer Xplorers

22. Interviews at the NFC24: Stuart Har...

In episode 22 of TUYFS, Bruce McFarlane CEO of BDC Partners and Jon Sully, Director of BDC Partners sat down at th...

00:11:26

May 30, 2024

21. How is Your Relationship with Your Insurance Broker?

21. How is Your Relationship with Your ...

In our next episode of "Franchising Uncut" a spin-off of TUYFS, our podcast hosts ⁠Jon Sully⁠, and ...

00:28:27

May 23, 2024

20. Ensuring Site Build Success: Do Your Projects Go According to Plan?

20. Ensuring Site Build Success: Do You...

In our second episode of "Franchising Uncut" a spin-off of TUYFS, our podcast hosts ⁠Jon Sully⁠, and...

00:26:40

May 08, 2024

19. From ‘Do or Die’ to a 30,000 Word Thesis without AI | Michael O'Driscoll | COO & President of Homefront Brands

19. From ‘Do or Die’ to a 30,000 Wo...

In Episode 19 of the BDC Partners podcast, Bruce McFarlane concludes his journey to the US, where he engages in an...

00:34:15

April 10, 2024

18. From Waiting Tables to Invitation Making | Michelle Monroe Rowan | COO Franchise Business Review

18. From Waiting Tables to Invitation M...

In Episode 18 of the BDC Partners podcast, Bruce McFarlane journies to the US, where he interviews Michelle Monroe...

00:28:49

March 27, 2024

17. Why Franchisors Aren't Growing

17. Why Franchisors Aren't Growing

In our second episode of "Franchising Uncut" a spin-off of TUYFS, we sit down with Jon Sully, David Lind...

00:34:03

March 13, 2024

16. From Film School to Power Washing | Aaron Harper | CEO, Rolling Suds

16. From Film School to Power Washing |...

TUYFS is on tour! In Episode 16, we are in the US, speaking with Aaron Harper, CEO of Rolling Suds and exploring h...

00:37:57

February 29, 2024

15. Is Franchising Broken?

15. Is Franchising Broken?

We're kicking off 2024 with a brand new vibe for our TUYFS podcast! We're super pumped to introduce you ...

00:31:42

February 14, 2024

14. From Throwing Pizzas to 'They had me at Hello' | Kerri Wane | CEO San Churro

14. From Throwing Pizzas to 'They had m...

In episode 14 of TUYFS, we speak with Kerri Wane, CEO of San Churro. Kerri has led an inspiring career, showing h...

01:02:41

November 23, 2023

13. From Washing Cars to Puff Daddy | Peter Nikolakopoulos | CEO The AllStars Academy

13. From Washing Cars to Puff Daddy | P...

In episode 13 of TUYFS, we speak with Peter Nikolakopoulos, CEO of The AllStars Academy. Pete has a had a fascinat...

01:02:40

November 01, 2023

12. From Selling Catfish to Telling Jokes in Germany | Darren Wallis | Director, GJ Gardner Homes

12. From Selling Catfish to Telling Jok...

In episode 12 of TUYFS, we speak with Darren Wallis, Director of GJ Gardner Homes. Darren showed an entrepreneuria...

01:06:12

October 19, 2023

11. From Bucking Broncos to Future Trends | Scott Enno | Managing Director, Flooring Xtra

11. From Bucking Broncos to Future Tren...

In Episode 11 of TUYFS, we speak with Scott Enno, Managing Director of Flooring Xtra. Growing up in a family that ...

00:56:55

September 27, 2023

10. From Hot Pavements to One New Store A Day | Jacinta Caithness | Caithness & Co, Ex Boost Juice

10. From Hot Pavements to One New Store...

In Episode 10 of TUYFS, Jacinta Caithness shares a host of insights gleaned from a career in franchising, not leas...

00:57:41

August 30, 2023

9. From Stage Dancing to Parliamentary Enquiries | Kristie Piniuta | Managing Director BDC Law

9. From Stage Dancing to Parliamentary ...

In Episode 9 of TUYFS, Kristie Piniuta shares her story in law and franchising. Part of the core team that grew Bo...

00:56:21

August 08, 2023

8. From The Lost Forest to Recruitment Ninja | Rori Kokken | CEO BDC Recruitment

8. From The Lost Forest to Recruitment ...

In Episode 8, Rori enthralls with her story of a life in franchising. From operating the cash registers at her par...

00:51:24

July 25, 2023

7. From House Parties to Launching a COVID Startup | Kate Hopley | CEO, Spud Bar

7. From House Parties to Launching a CO...

In episode 7, Kate takes us through her expansive career in franchising, from learning the ropes at McDonalds thro...

00:58:36

July 11, 2023

6. From Maccas to Slabs for Skips | Jacob Spencer | Owner & Managing Director, Mobile Skips

6. From Maccas to Slabs for Skips | Jac...

In Episode 6, Jacob shared his fascinating story and experience with a who's who of the biggest franchising br...

01:02:30

June 22, 2023

5. From The Surrey Hills to Zoom Workouts | Selina Bridge | CEO, KX Pilates

5. From The Surrey Hills to Zoom Workou...

In episode 5, we speak with Selina Bridge, CEO of KX Pilates. Selina shares her background growing up as a twin in...

01:01:25

June 07, 2023

4. From The Blues Brothers to Ultimate Frisbee On Acid | John Cooksey | CEO, BDC Talent/Performance

4. From The Blues Brothers to Ultimate ...

In episode 4, we speak with John Cooksey, CEO of BDC Talent & Performance. John shared his huge knowledge on h...

00:58:38

May 17, 2023

3. From Soccer Dreams to Miss Moneypenny | Keith Doyle | CEO, BDC Property Partners

3. From Soccer Dreams to Miss Moneypenn...

In episode 3, we speak with Keith Doyle, CEO of BDC Property Partners. Keith delves into his background in retail ...

00:57:45

May 02, 2023

2. From qualified “Knitwit” to National Franchise Manager – Tanya Robertson, CEO of Franchise Strategy BDC | Ex: KnitWit and 7Eleven

2. From qualified “Knitwit” to Nati...

In episode 2 we speak with Tanya Robertson, CEO of Franchise Strategy at BDC Partners. Tanya shares her franchisin...

00:59:42

April 17, 2023

1. From Stonemason to Las Vegas - David Lindsay, CEO hattch | BDC Partner | Ex: Salts of the Earth

1. From Stonemason to Las Vegas - David...

In Episode 1 we speak with David Lindsay, CEO of hattch - a new technology platform that uses a psychological prof...

01:02:23

March 28, 2023