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Take The Guesswork Out Of Franchisee Compatibility

Our profiling tool is a franchise specific solution offering a suite of customisable assessments. Meta-analysis methodology provides insights no singular profile, survey, algorithm or assessment can, and has changed the way in which franchisors select franchisees. We integrate seven statistically validated sciences and use both normative and ipsative scoring methods. Our profiling tools provide greater accuracy in predicting business success than companies using single science or single scoring methods.

Our SpotOn! science determines compatibility and predicts performance. These profiling tools reduce recruitment and support costs while increasing franchisee validation and performance.

Profiling Tools

Franchise Specific

Our tools address your unique interdependent franchisee-franchisor business relationship.


Our assessments are customisable and modular, progressing through each stage of your company’s growth.

Meta Analysis

Our meta-analysis approach integrates seven statistically validated sciences providing insights no singular profile can.

Fit & Performance

Our assessments quantify franchisee compatibility and other key performance factors within your system.

Benefits of Profiling

Watch the Profiling video to learn more

franchise Profiling Team

Get to know us

Bruce McFarlan, CEO of BDC Partners-Principal of BDC Law
Bruce McFarlane
CEO & Principal of BDC Law

Bruce is the Chief Executive Officer of BDC Partners, a multi-disciplinary advisory firm that helps franchisors and retailers to grow successful businesses. 
Bruce is also the founder and principal of BDC Law and the leader of the firm’s M&A and Retail and Distribution team.
He has over twenty-five years of experience advising franchisors and other business owners on commercial legal issues and development strategies.
Bruce has a wide range of experience in commercial transactions, particularly advising clients on sales and purchases of businesses, acquisitions and divestments, crowdfunding, business ownership or relationship agreements, due diligence, structuring and acquisition. Bruce also advises on private capital raisings and share subscriptions, and general commercial agreements.
Bruce’s expert experience also spans the franchising lifecycle from set up and structuring, managing franchise document preparation and review, preparation and negotiation of franchising, licensing and distribution agreements and franchise disputes.
Supporting the franchise sector is important to Bruce, he has been an elected member of the Victorian State Chapter Committee of the Franchise Council of Australia for over 12 years and presented at various FCA state and national events.

Bruce is a shareholder and former CEO of BlueRock, an entrepreneurial advisory firm and Everything is Awesome Limited, an investment company that has interests in hospitality, retail, technology, professional services, property consultancy and contract management businesses.

David Lindsay
CEO BDC Franchise Recruitment

Founder and former owner of Salts of the Earth, David has extensive experience in start-up, franchise development, recruitment, and growth. With over 10 years as a CEO, David is well-acquainted with the day-to-day challenges of developing and running a business. David was the winner of the 2016 NextGen in Franchising in Australia and runner-up in the Global 2017 NextGen in Franchising. At BDC Partners, he works tirelessly with franchisors to relieve their headaches and help them grow personally and professionally.

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