Your Franchise Lead Generation Starts Here.

A Franchise Lead Generation Process You'll Love!

We don’t believe in one-size-fits-all solutions. We tailor our lead generation strategies to fit your specific franchise’s needs and goals, focusing on Franchise Lead Generation and Franchise Recruitment. Whether you’re a new brand or an established one, we’ve got you covered.

What We Do.

BDC Lead Generation is dedicated to creating high-quality leads for your sales team, to aid in the franchise recruitment process.

We help grow franchise networks by providing a business-focused, technology-driven lead generation and lead nurture process. As a plug-in resource, we can help you generate leads, maintain those leads and appropriately market your franchise online. 

Our team continuously look for innovative ways to build your franchise business brand, maximise the quality of leads generated, increased conversions and grow your networks, through using various softwares and data-driven decision making. 

Brands grown by us
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The Problem.

Many Franchisors attack their franchise lead generation in the exact same way as their customer facing campaigns and branding, and failing to understand why it’s not working. 

Your customer-facing brand is not the same as your franchise recruitment brand. 

Prospective franchisees want to know why they should own your brand.  What statistics, imagery and wording are you using to entice them.  

The Fix.

B2B Brand Building.

Our team will work with you to develop your B2B brand by focusing on Franchise Lead Generation and Franchise Recruitment and away from your customer-facing brand.

We take a look at your current company image and adapt this for the franchise sales market. Using different imagery and copy to correctly market your business for franchise sales. 

This can be developed through, developing your B2B persona, improving your landing page and any franchise collateral such as your information pack. 

Paid Advertising.

We assess the best-paid avenue stream for your franchise through extensive keyword and audience targeting. 

Working with you to create the appropriate creative and copy for your ads. Our team then build all of your ads and works on them daily to optimise and mature those ads into performing and producing high-quality leads. 

The ad platforms we use are: Meta ads, Google ads, LinkedIn, Hattch and Tik Tok. 

Email Nurturing.

Not everyone who lands on your franchise landing page will be ready to pull the trigger.  Educating them allows them to remain warm, and ultimately convert the lead when they are ready.  

Lead nurturing through email has become an extremely important part of the franchise recruitment process. 

Our team work with your team to build each email in the nurture so that it accurately portrays your brand and provides relevant information to the prospect. 

Ready to see how we can grow your lead numbers?

Why Us?

We have a history of success in fuelling franchise growth, from personal franchise growth to helping our clients continue their growth story. Join the ranks of our satisfied clients who’ve seen their franchises thrive.

We’re not just about generating any leads; we’re about generating quality leads. Our focus is to deliver prospective franchisees who are genuinely interested and well-qualified. 

Our team have the ability to implement the lead nurture into your CRM where you can continue the growth of your brand in house.  

We can also grow it in our system if you don’t have a CRM capable of doing so. 

Our dedicated team understands the unique challenges and opportunities within franchise recruitment. We have a proven track record of connecting franchisors with the ideal candidates.

Brands we've worked with

Franchise Recruitment Team

Get to know us

David Lindsay

CEO Franchise Recruitment

Founder and former owner of Salts of the Earth, David has extensive experience in start-up, franchise development, recruitment, and growth. With over 10 years as a CEO, David is well-acquainted with the day-to-day challenges of developing and running a business. David was the winner of the 2016 NextGen in Franchising in Australia and runner-up in the Global 2017 NextGen in Franchising. At BDC Partners, he works tirelessly with franchisors to relieve their headaches and help them grow personally and professionally.

Taylor Parkes-Franchise Recruitment, BDC Partners
Taylor Parkes

Franchise Recruitment Sales Consultant

With over a decade of sales expertise under her belt, Taylor brings a wealth of experience to her role as a Franchise Sales and Recruitment Consultant. Her journey began in the dynamic world of franchising, where she honed her sales acumen at Anytime Fitness.

Taylor’s career trajectory then took her into the realm of family business management, where she not only showcased her sales prowess but also nurtured her exceptional relationship-building skills. Her versatility shone through as she ventured into the events industry, successfully selling across various venues and making a mark at exhibition shows.

Lisa Cuthbertson franchise recruitment - franchise lead generation
Lisa Cuthbertson

Franchise Lead Generation

Lisa has a broad knowledge of both B2C and B2B marketing. Most recently she has worked in the SAAS space, for a company specialising in Location Intelligence and Fuel pricing software and traffic data.

This experience has allowed Lisa to work amongst a global team preparing marketing campaigns for the B2B audience.

Her knowledge of the franchise space continues to grow as she works with each of our brands. She has successfully grown the lead generation side of the business. 

Build a thriving business!

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