A Comparative Analysis of Advisory Boards and Franchise Advisory Councils


An Advisory Board (as opposed to a governance-focused board) and Franchise Advisory Councils (FACs) are pivotal structures within organizations, serving distinct but complementary roles. This comparative analysis explores their practices, highlighting the nuances and best practices.

Advisory Boards

As outlined in the Advisory Board Centres “Advisory Board Best Practice Framework”, Advisory Boards are instrumental in providing strategic guidance and expert advice to organizations. The key practices for establishing and maintaining effective advisory boards include:

  1. Purpose and Objectives: Advisory boards should have a clear purpose and set objectives that align with the organization’s strategic goals. They provide high-level insights, industry expertise, and strategic guidance to the board of directors and senior management.
  2. Composition and Selection: The selection of advisory board members is crucial. Members should be chosen based on their expertise, experience, and ability to contribute to the organization’s strategic direction. Diversity in skills, backgrounds, and perspectives is encouraged to ensure comprehensive advice.
  3. Roles and Responsibilities: Clearly defined roles and responsibilities help ensure that advisory board members understand their contributions and limitations. They are advisory in nature and do not have decision-making authority, which remains with the board of directors.
  4. Meetings and Agendas: Regular meetings with well-structured agendas are essential for the effective functioning of advisory boards. These meetings should focus on strategic issues, with materials distributed in advance to allow for informed discussions.
  5. Evaluation and Feedback: Continuous evaluation and feedback mechanisms help in assessing the effectiveness of the advisory board. Regular reviews of the board’s performance and individual member contributions can lead to improvements and adjustments as needed.
  6. Confidentiality and Ethics: Maintaining confidentiality and adhering to ethical standards is critical for advisory board members. They must handle sensitive information with care and act in the best interest of the organization at all times.

Franchise Advisory Councils

Franchise advisory councils (FACs) are designed to enhance franchisee engagement and foster a collaborative relationship between franchisors and franchisees. Key practices for FACs include:

  1. Strategic Timing and Member Selection: FACs should be established during stable periods, not times of crisis. Selecting diverse and representative members is essential for balanced perspectives. The structure can be based on nominations or elections, ensuring fairness and inclusivity.
  2. Meeting Management: Effective FAC meetings require careful planning. Meetings should have clear objectives, structured agendas, and be held regularly. The engagement of participants is crucial, and any signs of disengagement should be addressed promptly.
  3. Communication Strategies: FACs serve as a platform for open communication between franchisors and franchisees. They help in addressing grievances, testing new initiatives, and fostering two-way communication in a confidential manner .
  4. Accountability and Confidentiality: FACs introduce a new layer of accountability. Franchisees must feel confident in expressing their ideas. While maintaining confidentiality is important, transparency should be upheld where appropriate, particularly when sharing information with the broader system.
  5. Top-Level Commitment and Resources: The success of an FAC depends on the commitment from top-level franchisor leadership. Allocating resources, including budget for meetings and travel expenses, underscores the importance of the FAC’s mission.
  6. Intrinsic Value and Maturation: A well-managed FAC contributes significantly to the organization. It reflects the brand’s maturity and the leadership’s adeptness. Tailoring the FAC’s structure to align with the brand’s culture and values is crucial for its sustained effectiveness.

Comparative Insights

While both Advisory Boards and FACs aim to provide strategic guidance and enhance organizational performance, their focus and operational dynamics differ:

  • Scope and Influence: Advisory Boards typically provide high-level strategic advice to senior management and the board of directors, whereas FACs focus on fostering a collaborative relationship between franchisors and franchisees, directly influencing operational practices and franchisee satisfaction.
  • Composition and Selection: Advisory Board members are chosen based on their industry expertise and strategic insight, often including external experts. In contrast, FAC members are franchisees selected through nominations or elections, ensuring representation from within the franchise system.
  • Meeting Management: Both structures emphasize the importance of regular, well-organized meetings. However, FAC meetings often have a stronger focus on operational issues and franchisee feedback, while advisory board meetings concentrate on strategic oversight and long-term planning.
  • Accountability and Confidentiality: Maintaining confidentiality is critical in both settings. However, FACs must balance confidentiality with transparency to maintain trust among franchisees, whereas advisory boards focus on safeguarding sensitive strategic information.

In conclusion, both Advisory Boards and FACs play vital roles in their respective contexts. Implementing best practices tailored to their unique functions can significantly enhance their effectiveness and contribute to the overall success of the organization.

To learn more about how we can assist contact John Cooksey, who is an Approved Advisor with the Advisory Board Centre and CEO, BDC Performance specialising in franchisee engagement and performance.

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